Group Marketing Manager

Job Title
Group Marketing Manager
Location
Based at Spider Head Office – Surbiton, with occasional travel to other sites
Salary
FTE £35,000 to 40,000 depending on skills and experience
Contract Type
+30 hours per week
About Us
Spider Climbing Group is a family-owned chain with six sites primarily located in the South East of England. We are passionate about creating outstanding customer experiences and fostering a strong community spirit at each of our locations. Our team is dedicated to innovation and delivering top-quality services, and we are looking for a Marketing Manager to help us continue to grow and thrive.
Group Marketing Manager - The Role
The Marketing Manager will play a critical role in driving customer and financial growth, taking ownership of Spider’s marketing strategy, from planning and execution, to analysis and reporting. This is a hands-on role that will require strong collaboration with internal and external stakeholders. You’ll also have the opportunity to showcase your creativity, producing high-quality written and visual content using tools like Adobe Creative Suite or equivalent software packages.
Key Responsibilities
* Develop and implement a comprehensive marketing strategy to boost sales, customer engagement, and brand awareness.
* Strategy and delivery for all branded content, digital, print, merchandising, and in-house promotional materials.
* Collaborate with site managers to create targeted marketing campaigns tailored to each location.
* Execution of all marketing campaigns, initiatives, events, working with Centre Managers and local champions.
* Plan and execute email marketing campaigns and optimize results.
* Oversee paid marketing campaigns on external platforms, ensuring measurable ROI.
* Lead social media strategy and oversee updates to the company website, including SEO improvements.
* Sector market research, providing analysis of competitors, customer trends, and campaign results, that translate into marketing deliverables.
* Manage the marketing budget and report on campaign performance regularly.
* Maintain brand guidelines across all channels to ensure consistency.
What We’re Looking For
* A commercially minded individual, with two years marketing manager experience, and a track record of delivering impactful campaigns.
* A results-driven attitude, with the ability to work both independently and as part of a team.
* Excellent communication and interpersonal skills, with a collaborative mindset.
* Excellent market analysis capabilities.
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent software.
* Creative flair for producing engaging content, including photography and videography.
* Experience with SEO, social media platforms, and analytics tools.
* A “can do” individual who wants to make an impact, and will roll up their sleeves and get things done.
* Experience within the leisure / climbing sector is desirable
Group Marketing Manager​​​​​​​ - What We Offer
* Company Pension
* 28 days annual leave (including bank holidays), rising to 30 after 2 years
* Company sick pay scheme
* Company health plan
* Café and retail discounts
* Benefits for long-term life partner
* Free use of all Spider climbing facilities
* Free entry to other participating climbing facilities
Applications
* Apply in writing showing how you meet the requirements for the role. Please include your CV