Marketing Manager - Maternity Cover

Taylor Wimpey plc

Make a Home at Taylor Wimpey Job summary/Purpose This role is a Fixed Term Contract covering a maternity leave.

To manage the effective delivery of all aspects of digital marketing for Central London & East London developments to UK and overseas markets, provide marketing support to the Sales & Marketing Director and regional sales team, and manage the marketing agencies’ activity at a regional level, with the Senior Marketing Manager. 

As a key member of the marketing team you will support the business unit on all marketing, communications and brand related matters, ensuring that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications. 

Work alongside the Sales & Marketing Director and Senior Marketing Manager to develop strategies to deliver business results while developing the Taylor Wimpey brand positioning within the marketplace. As brand ambassador, take ownership of brand delivery and communication, both internal and external, in conjunction with the Senior Marketing Manager. 

Primary Responsibilities
Create and implement digital marketing strategies for each development, in line with business targets. 
Work closely with the Sales & Marketing Director, Senior Marketing Manager and Sales Managers to implement overall sales and marketing strategies across all developments.  
Manage the relationship with our digital marketing agency, measuring and reporting results.  
Work closely with external design agency to develop marketing literature and campaigns for UK and overseas launches. 
Manage and improve lead generation campaigns, measuring results. 
Take ownership and manage the TW website pages, ensuring content is always up to date. 
Manage the online property portals at a BU level.  
Manage Dynamics CRM system, monitoring and reporting on key data. 
Manage email marketing creation and strategy. 
Attend weekly project and sales meetings in line with business timetables. 
Help manage design process of all marketing collateral including social media adverts, CGI’s and digital brochures. 
Help design and create outward facing digital correspondence from customer relations team and business newsletters. 
Input into the planning and organising of sales events and exhibitions both in UK & Overseas. 
Raise purchaser orders and help manage the invoicing process for marketing related activities.  
Attend site visits across the region to ensure a quality customer journey. 
Support the day-to-day activities and proactively help manage performance of the marketing team alongside the Senior Marketing Manager.   Experience, Qualifications, Technical Requirements
Relevant experience in similar marketing role within the residential property market 
Experience of developing, maintaining and delivering on marketing strategies to meet company objectives 
Strategic and analytical thinker 
Proven interpersonal / motivational skills 
Energetic with positive attitude 
Good verbal and written communication skills 
Creative ability 
The ability to delegate and motivate others 
Marketing qualification (CIM)  Inclusivity Statement As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team